Aston Martin Wins ‘Luxury Brand of the Year’ Award

Aston Martin has been named Luxury Brand of the Year at the Luxury Briefing Awards.

Chairman of the luxury industry magazine Sir Eric Peacock said Aston Martin is a “powerful, hugely aspirational brand that is the epitome of luxury” whose sales over the last 12 months have represented “one of the fastest turnarounds and renaissances the luxury industry has ever seen.”

The automotive company was chosen by a panel of eight judges and thought leaders from across the luxury industry.

“It’s a great honour to be named Luxury Brand of the Year,” said Simon Sproule, vice-president and chief marketing officer at Aston Martin Lagonda. “At a time when the automotive industry is facing incredible challenges we are pushing constantly to make sure the Aston Martin brand, and soon the Lagonda brand, not only stands the test of time but flourishes during this period of change.”

Aston Martin was also awarded the title of Outstanding Contribution to Charity for its Red 10 raffle, which saw the 10th car of the Aston Martin Vanquish S Red Arrows edition raise £1.5 million for the RAF Benevolent Fund.

The Luxury Briefing judging panel described the initiative as “a charitable gesture that was tangible, solid and fun…a highly visible but straightforward and simple initiative that provided an excellent blueprint for other brands to imitate.”

In other awards, Virgil Abloh gained another recognition for his Louis Vuitton work with the Inspiring Creative Design award.

Cookware brand Ondine snagged the Emerging Brand award, while Austrian businesswoman Nadja Swarovski won the Outstanding Individual award.

For full list of winners, visit the Luxury Briefing website.