Bedat & Co has upgraded its partnership with Cathay Pacific, with the Swiss watch brand being appointed as the official timekeeper for the airline.
This marks the first appointment in history of a timekeeper by an air carrier.
Bedat & Co began the partnership with the Hong Kong-based airline several years ago as a time sponsor and the brand of its choice in all Cathay Pacific’s international in-flight airshow time displays.
— Bedat & Co (@bedatandco) November 14, 2017
“We have been working with Cathay Pacific since 2011,” says Charmaine Low, marketing director at Bedat & Co. “Now, we are bringing the partnership one step further with our appointment as official timekeeper for the airline – the first of its kind in the world and a step we at Bedat & Co are very proud and happy to announce.”