Diane von Furstenberg has announced that it will stop producing and using fur in all upcoming collections.
It is the latest fashion brand to drop fur, joining the ranks of Calvin Klein and Ralph Lauren.
“Beginning with 2019, DVF will not incorporate the use of exotic skins, mohair, angora or fur,” said Sandra Campos, CEO at DVF. “It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion.”
DVF chairwoman Diane von Furstenberg said, “I am so excited that technology has provided us a way to feel as glamorous withfaux fur.”
Fur ban has become more commonplace in the fashion industry. Companies such as Burberry, Gucci, Versace and Michael Kors have eschewed the use of fur while still embracing shearling. In September, the British Fashion Council announced that the 2019 Spring/Summer London Fashion Week will be completely fur-free, with no animal fur to be used on the official runway.