Emma Stone’s first campaign for Louis Vuitton has been released for Pre-Fall 2018.
The ads, which are a part of the fashion house’s “Spirit of Travel” series, are Stone’s first participation in an ad campaign since she was named the brand’s ambassador in October.
A source told Page Six that Stone was “initially reluctant” about the deal, but eventually “agreed to be the face of the brand for two years for a figure between $6 and $10 million”. Since then, Stone has consistently worn the French brand to red carpet events such as the Golden Globes and the Oscars.
In the campaign, Stone is seen wearing the creations of creative director Nicolas Ghesquière in a Californian desert landscape.
“I am very happy and proud to be working with a house as passionate as Louis Vuitton, as well as with the unique style and creations of Nicolas Ghesquiere,” Stone said in a statement.
The campaign, shot by Craig McDean, will break in Harper’s Bazaar UK’s May issue set to release on March 30.