Luxury online retailer Yoox Net-a-Porter (YNAP) has announced that it will no longer offer animal fur products on all its sites, including Yoox, Net-a-Porter, Mr. Porter, and the Outnet.
In a media release, the group said the commitment is “in line with animal rights.”
“The group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox’s destination for social and environmental responsible brands,” Matteo James Moroni, head of sustainability at YNAP, told Vogue.
“Since then we have made great steps. Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future… With a range of initiatives, partnerships, and innovations, our goal is to act as an industry-wide catalyst for change.”
YNAP’s fur-free policy follows the Fur Free Retailer program, which defines fur as “mink, coyote, sable, fox, muskrat, rabbit and racoon dog.” It does not include leather, wool, fleece, sheepskin, or shearling.
With this step, YNAP joins the ranks of Stella McCartney, Armani and Calvin Klein in offering fur-free luxury fashion. Some observers see this as a bold move from YNAP, given the company’s 2016 net revenues of €1.9 billion from 2.9 million customers in 180 countries.
Animal rights groups welcomed the decision. “We hope this fur-free announcement will send a strong signal to these and other designers about the growing consumer and industry trend away from animal fur and toward animal protection sensibilities,” said Wayne Pacelle, CEO at Humane Society of the US.